Complacency Costs Money
August 11, 2011

Norton Financial Acquires C. Baker & Associates

Financial services company solidifies its position as a leading provider of employee benefit plans.

Cumberland, ME – August 10, 2011 – Norton Financial, the employee benefits division of Norton Insurance • Financial, announced today that the company has acquired C. Baker & Associates of Yarmouth, ME. Established in 2005, C. Baker Associates provides group benefit plans to Maine-based employers, including group health plans, defined contribution retirement plans, disability insurance and other voluntary employee benefit programs. With the acquisition by Norton Financial, C. Baker will consolidate its operations at Norton Insurance • Financial’s Cumberland, ME headquarters. Terms of the transaction were not disclosed.

“C. Baker & Associates is a strategic acquisition for Norton Financial,” said Peter Fendler, President of Norton Financial. “Carrie Baker and her team have done a terrific job building their client base over the years. By joining Norton Financial, C. Baker & Associates and its clients will benefit from the depth and breadth of resources Norton has developed in delivering effective employer sponsored group benefit plans for employees.”

Carrie Baker, agency principal of C. Baker & Associates, along with Dave Murray and Susan Davidson, will join the Norton Financial team in Cumberland. “We are absolutely delighted to join Norton Financial,” said Carrie Baker. “Norton delivers expert plan design, implementation and administrative support services for the full range of employee benefit programs.”

Norton Financial has used the changes in impending healthcare reform and the slowdown in the economy to strengthen its position as a leading provider of employee benefit plans. Earlier this year, Norton Financial announced that Nancy Doble, formerly of Penobscot Pension Services, had joined the company to lead Norton’s newly formed Third Party Administrator (TPA) services division for employer sponsored defined contribution plans.

About Norton Insurance • Financial
Norton Insurance • Financial are specialists in business insurance and employee benefits. Established in 1958, Norton is a locally owned, independent insurance agency and financial services company. Norton offers workers’ compensation plans, commercial property/casualty Media Contact: Rick Doane Chief Operating Officer Tel: (207) 829-3450 Email: rdoane@nortonne.com www.nortonne.com insurance, group health insurance, employer sponsored benefit and retirement plans, home and auto insurance, and investment management services, as Investment Adviser Representatives of Commonwealth Financial Network, to businesses and individuals throughout Northern New England. Norton employs approximately 65 people and has offices in Cumberland Foreside, ME, Brunswick, ME* and Portsmouth, NH*.

Securities & Advisory Services through Commonwealth Financial Network, member FINRA/SIPC, a Registered Investment Adviser. Fixed insurance products and services, as well as Third Party Administrator (TPA) services, offered by Norton Financial Services are separate and unrelated to Commonwealth.

Branch Address: 275 US Route 1 Cumberland Foreside, ME 04110. Telephone: 800-777-5244
*Insurance Representatives of Norton Financial Services do not offer securities or investment advisory services at their Brunswick, ME or Portsmouth, NH offices.

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